Friday night's premiere of "Camp Rock" on the Disney Channel, er, rocked (sorry!) in the ratings, drawing 8.9 million viewers, according to Nielsen Media Research. Among those, 3.4 million were tweenagers, the 9- to 14-year-olds Disney targets.
"Camp Rock" -- which as The Times' Robert Lloyd pointed out in his review, is sort of a Jonas Brothers movie, but mostly not, and co-stars Demi Lovato, who is seen as the inheritor of Miley Cyrus' crown -- now stands as the Disney Channel's second-most-watched TV movie of all time. It falls behind, of course, last summer's record-breaking ratings for "High School Musical 2." That cultural phenomenon/franchise brought in 17.2 million viewers and was the most-watched entertainment (meaning, excluding sports) telecast ever on basic cable.
But "Camp Rock" did outdraw the first "High School Musical" movie, which had an audience of 7.7 million in its initial airing in 2006.
In a cross-platforming strategy among various Disney properties, "Camp Rock" will be rebroadcast on ABC's "Wonderful World of Disney" tonight (Saturday) and on ABC Family tomorrow (Sunday).
-- Kate Aurthur
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