Playboy boss HUGH HEFNER is expanding his empire with a new reality TV series following the success of his U.S. show GIRLS NEXT DOOR.
The spin-off series follows Hefner's three girlfriends Holly Madison, Kendra Wilkinson and Bridget Marquardt as they hop around the Playboy mansion.
But the business tycoon insists the blonde trio are each deserving of their own half-hour on the small screen.
Hefner tells E! Online: "It's amazing. We're about to launch season five, and we're committed to doing season six. We thought it would be a one-season wonder.
"I think all three girls are likely to get spin-offs. I think they will be interconnected to the main show, and we will all appear on both."
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